Privacy Policy
Last Updated: 2026
Kindred Hearts ("we," "us," "our," or "Company") operates kinderedhearts.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and engage with our affiliate content related to Mystake and other gambling operators.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms, we may collect your name, email address, and other contact details.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies: We use cookies and similar tracking technologies to monitor site activity and store user preferences.
- Usage Data: Information about how you interact with our content, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- Analytics and understanding site performance through tools such as Google Analytics
- Affiliate tracking to monitor referrals to Mystake and partner casinos
- Improving site functionality, content, and user experience
- Sending occasional communications about updates or promotions (with your consent)
- Detecting and preventing fraudulent activity
Cookie Policy
Our website uses different types of cookies:
- Essential Cookies: Required for core website functionality.
- Analytics Cookies: Track user behaviour to help us understand site performance.
- Affiliate Tracking Cookies: Monitor referrals and conversions to gambling operators.
- Marketing Cookies: Used for retargeting and advertising purposes.
You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external websites, including Mystake and other gambling operators. We are not responsible for the privacy practices or content of these third-party sites. When you click on affiliate links and visit partner casinos, you are subject to their own privacy policies and terms of service. We encourage you to read their privacy documentation before providing any personal information.
Your Rights
Under UK Law (including GDPR): You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your data (right to be forgotten)
- Restrict or object to processing of your information
- Withdraw consent at any time
- Request data portability
To exercise these rights, contact us at privacy@kinderedhearts.co.uk.
For US Users: If you are located in the United States and applicable state laws apply, you may have additional consumer privacy rights. Please contact us for further information.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this Privacy Policy. Typically:
- Personal data submitted through forms is retained for up to 2 years unless you request deletion
- Analytical and tracking data is retained for up to 12 months
- Cookie data expires according to each cookie's set lifespan
You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us:
Email: privacy@kinderedhearts.co.uk
Website: kinderedhearts.co.uk
We will respond to all inquiries within 30 days of receipt.